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Saturday, July 25, 2020 | History

3 edition of Industrial marketing management and controls found in the catalog.

Industrial marketing management and controls

Williams, L. A.

Industrial marketing management and controls

by Williams, L. A.

  • 249 Want to read
  • 22 Currently reading

Published by Longmans in London .
Written in English

    Subjects:
  • Marketing -- Management,
  • Marketing research

  • Edition Notes

    Includes bibliographical references and index.

    StatementL. A. Williams.
    SeriesManagement studies series
    The Physical Object
    Paginationxviii, 265 p. :
    Number of Pages265
    ID Numbers
    Open LibraryOL13529710M
    OCLC/WorldCa3199791

    Industrial marketing management and controls. [L A Williams] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create Book\/a>, schema:CreativeWork\/a> ; \u00A0\u00A0\u00A0 library. Additional Physical Format: Online version: Williams, L.A. (Leonard Ainslie), Industrial marketing management and controls. London: Longmans,

      This text provides an overview of industrial marketing. It includes a section on industrial marketing environments, with international considerations, and a discussion of high technology exports, and considers such areas as the resellers market, computerized data analysis techniques, product positioning, perceptual mapping and professional service s: 3. Helps marketing managers develop a capacity to establish forecasts and evaluate existing programs and future marketing plans. Control is of major importance for the success of marketing productivity. You can get books on marketing plan controls example at amazon to learn more on the topic. The work program will assist Management in keeping the.

    Lalitha R, Publisher: Jaico Book House 2. Industrial Marketing by Ghosh, Publisher: Oxford University Press 3. Industrial Marketing 2e by K. K. Havaldar, Publisher: Tata McGraw-Hill Publishing Company limited 4. Industrial Marketing Management by Govindarajan, . Over the last few years we have carried out a number of surveys to examine the effectiveness of distributors in industrial marketing. There is no doubt that there are many unhappy marriages between manufacturers and their distributors and that the commonest causes of friction are misunderstandings as to when and where this channel should be used and how to get the best out of it.


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Industrial marketing management and controls by Williams, L. A. Download PDF EPUB FB2

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